First impressions are everything. So at an auto show, a big part of building expectations for an upcoming vehicle is the presentation. This is something that the folks at Acura clearly understand. Before unveiling the new NSX, which is returning after a decade hiatus, the brand showed a series of videos that were expertly constructed to build excitement and tell the vehicle’s story.
In one video, Acura brought out footage of F1 legend Ayrton Senna driving the NSX of the early 90s. The idea was that in order to properly reintroduce the NSX onto the market, the brand needed to immerse itself into the car’s history.
While the videos did a great job of setting the stage, the car itself really stole the show. And the performance specs – while not a surprise – were very impressive themselves. The V-6 will produce an impressive 550 horsepower. The engine is a departure from what we saw on the 2013 concept that incorporated a hybrid. The style is also different, as the car is 3.1 inches longer.
As if Acura didn’t already nail the presentation, it then brought out comic legend Jerry Seinfeld, who’s current project, Comedians in Cars Getting Coffee, continues to gain a stronger following.
Nostalgic videos, a great car, and a comic legend. Acura knows how to get it done at car shows. Showmanship, George.