Finally A Car Dealer Commercial That Doesn’t Suck


Aaron is a marketing dude who happens to make a living in the automotive industry. His first car was a Navy Blue 1990 Buick Century. Wood Grain, power windows -- big pimpin' style. He currently rolls in a Cadillac ATS. Black on black on black.

Car dealership commercial spots are the worst. We know it, they know it; there is no denying it. Whether it’s the screaming salesman in the plaid suit, repetition of the flashing phone number 76 times per minute, the circus themed color palette or ridiculous explosion and fire effects… they are just plain bad. Even the best dealership commercials are generally just parodies of other bad commercials.

For seemingly the first time ever I’ve come across a dealer video that is, well, downright decent! The plot itself is solid, drawing in sentiment and emotion. The video and audio quality is great. It’s not too in your face. It’s actually semi, dare I say… enjoyable. Oh yeah. And it’s got dogs. What is it with car marketing and dogs anyway?



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