Car WTFs
Monster Trucks Movie Looks Terrible And Does Nothing For The Ram Rebel
What’s the best way to promote a new vehicle? Put it in a movie! Well, if the movie looks as ridiculous as “Monster Trucks,” that might not be such a great idea.
At the Detroit Auto Show, the unveiling of the Ram 1500 Rebel was going pretty well. The truck looked tough and people seemed to be into it. But then the mood changed as it was announced that the truck would be featured in a “new major motion picture.” The 30 second trailer that followed led to more than a few laughs in the crowd.
There are a couple of issues here. First, the “Monster Trucks” movie looks like it’s destined to be Michael Bay bad. The other issue is that the Ram Rebel in the movie was a heavily modified version of the truck made to look like a monster truck. This seemed to fall in line with what Ram was going for with the unveiling – that the Rebel is an off-roading gem.
Sure, it has some elements that cater to off-roading, but it is not even close to what the Ford Raptor, for example, offers. The segment the Rebel will be included in would put it up against models like the Toyota Tundra TRD. Pretty decent, but not exactly a Raptor or Reaper killer as the brand is hinting at.
It’s pretty clear that Ram is trying to oversell the Rebel, which includes heavily funding a movie to be made around it. And I literally mean made around it, as there is no way the snippet shown at the show could have a worthwhile plot that exists. It was literally three guys driving trucks around in a three-wide formation for the entire 30 seconds.
An IMDB search of the movie states that “the plot outline is being kept under wraps,” yet the release date is listed as May 29, 2015. I’m going out on a limb and saying that “kept under wraps” really means, “there’s no fucking plot.” At least Rob Lowe is on board. Or maybe it’s not really him. Instead of regular Rob Lowe, this would be “just cut me a check Rob Lowe” – because this is one where you clearly don’t have any standards.
I’m pretty sure this was the entire pre-filming discussion:
Director: Guys, just drive around in these trucks for three hours and we’ll film it. The plot can be filled in afterward.
Everyone else: Sounds good!
At least the Ram representative saved us some of the pain of having to see it – not that anyone over the age of 7 would want to. He said “I have it on good authority that the Rebel is the hero.”
Well, now we know.
Many of us thought that the Dodge Challenger Hellcat was about as intimidating as a car could get. After all, people couldn’t hardly get them off the lot without crashing them when they first came out. Then Dodge upped the ante with the new Demon. But aside from the raw power, there are some other interesting aspects of the new Demon.
Check out the video below for a full rundown of just how unique this car is.
Think you finally have your Mercedes names mastered? Well, a new challenge appears to be coming, friend.
How to now identify Mercedes models by name
Some moves in the northwoods of Canada by the brand appear to signal a change in the naming conventions that will be used for Mercedes and AMG models. Candian trademarks have been filed for A 40, CLA 40, SLC 40, SLC 50 and GLE 50 in addition to CLA 53, G73 and S73.
If this proves true in the states, it would signal an end to the rule of two digits for Mercedes, three-digits for AMG counterparts. The new world would be two digits, ending in a “0” for Mercedes, and two digits ending in a “3” for AMG. This supports rumors of an AMG ‘73’ model with a hybrid powertrain.
While this change isn’t terribly difficult to comprehend, it certainly makes things interesting when comparing legacy and upcoming Mercedes models. There are a lot of numbers to keep straight, and a lot of explaining to do. And the letter and number combos leave something to be desired in terms of cachet.
It makes one appreciate the simplicity of giving each vehicle an actual name, like the domestic manufacturers do. Sure, that’s how we ended up with the Chevy Nova, but what are you going to do? There are only so many names, surely one for an automobile would end up meaning “no go” in some language, right?…
I like my car. It’s a 2011 Toyota toaster, I mean Camry. If you made a list of everything a car has to do, the Camry would check all the boxes. It gets me from point A to point B with the consistency a learning golfer would envy. It’s a toaster. You put in the bread, choose your level of toastiness, push down the thingy and then wait for it to pop up. But there is one interesting thing about my car. The shifter. That’s it up there. That is definitely not conventional at all. So, what’s with Toyota’s weird shifter pattern? (more…)
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Papa Ev
Mar 23, 2015 at 9:34 pm
I can’t wait for Monster Trucks, but it will be hard to top Chevy’s sponsorship of the World Series MVP award.
“Technology and stuff”
https://www.youtube.com/watch?v=btW-V3C9C-s