Ram Wants You To Know This Truck Is Limited

If you want a premium limited edition truck, you got it in the 2015 Ram Laramie Limited. Did I mention that it’s limited? Well yeah, there are only so many.

The reveal of the truck at the Chicago Auto Show made it painfully obvious that this truck was limited, premium – all that good stuff. The features rattled on and on. Standard chrome bumpers, “handsome” 20-inch wheels, black leather cockpit, real wood and satin chrome interior trim, next-gen UConnect System. Even the font on the gauge cluster was specific to the Limited trim.

And why wouldn’t Ram want to make a very limited truck? After all, 38% of Ram truck sales are the premium editions. Wait – over one-third of all sales are the premium, “limited” editions? Hmm, perhaps it is only limited to the number they can sell. Go figure.

One of the key takeaways is that the new Ram Laramie Limited follows some of the cues from the Ram Rebel, with a different grille configuration and a stamped brand logo on the tailgate. But don’t expect these features to just show up on every version. After all, they’re limited.

That’s all I can say about it – my interest in all this was limited.