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What is Spire Motorsports?

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Teams that have won a Nascar Cup Series race this year: Penske, JGR, Hendrick and Spire.

One of these is not like the other. With Justin Haley’s upset win on Sunday at Daytona, Spire Motorsports suddenly went from an also ran to a top Google search.

So what is Spire Motorsports?

With the Nascar charter system that was installed a few years back, not just any team can attempt to make a Cup Series race. You have to be the owner of a charter to get your car entered.

Spire Motorsports purchased the charter that was available when Furniture Row Racing shut down following the 2018 season. This gave the team a valid charter to be able to enter races this year.

The team’s unexpected win sparked controversy through the racing channels in the hours after the race for several reasons.

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  1. Spire Motorsports isn’t a team that necessarily is doing everything it can to win races. 
  2. Spire Motorsports is an offshoot of Spire Sports and Entertainment, an agency that represents drivers and teams.

To the first point, the argument is being made that the team owns the charter, so it fields a car in the Cup Series races to collect the earnings for whatever place it achieves, and goes home. There is no large investment in the best equipment and talent to actually try to compete for wins and championships at the top level.

While there may be some truth to that, the SuperSpeedways are the ultimate equalizer in the sport. Add to that a rain shortened race scenario, and it’s a recipe for the ultimate upset. And you can’t tell anyone that the crew isn’t trying to get the best finish it can every week. In this particular week, the crew chief made the right decision at the right time to stay out with one to go for the restart. When a bolt of lightning hit within Nascar’s 8-mile radius and the skies opened up after, Spire Motorsports became one of the biggest upset stories in Nascar history.

To the second point, there is no rule that says that an agency can’t also own a team. Should there be? That depends who you ask.

Haley is a client of Spire Sports and Entertainment, which put him in a spot to also drive the car. But again, there is no rule against this, and Haley isn’t exactly an unknown in the sport. He drives full time in the Xfinity Series and finished second at Daytona two days prior to the Cup Series win. He also had a win taken away from him last year at Daytona in Xfinity when it was deemed he made his last-lap pass under the yellow line.

“And hey Daytona, we’re even,” he said on his Twitter post race.

 

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No matter how you feel about Sunday’s unexpected result, it certainly has people talking about Nascar today. And this isn’t completely unprecedented. Rain shortened races and pit strategy play into the end result at times – it’s part of the sport’s history. You have to look no further than Chris Buescher’s victory at Pocono in 2016.

How about we all just enjoy the unpredictability of our sport instead of picking it apart.

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Wes grew up around cars at the family business. He makes no attempt to hide his love of early 90s GM products, and still repents selling his sweet '94 Pontiac Sunbird a few years back. He is currently a managing partner at phantomcopy.com.

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NASCAR

Can Nascar Be Successful with Hybrid and Electric Cars?

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“This is idiotic. This, along with other recent decisions, will be the death of Nascar.”

As quickly as the news came out that Nascar was officially looking at hybrid and electric technology, there were the usual naysayers. The people that now have a NEW reason not to watch Nascar in the future. Yet they always find a way to the comments section on Nascar-related articles…

While the comments section is not the place to gauge the potential success or failure of really anything, there is some legitimacy to the more rational concerns being raised. Can Nascar – a southern sport born of loud engines and fossil fuels – make a successful transition into hybrid, or even electric, technology?  (more…)

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NASCAR

Will Hailie Deegan Make it to the Cup Series?

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If you follow stock car racing at all, you’ve heard the name. Hailie Deegan has developed a following.

And one of the key elements to making it in the sport is publicity. If you can make yourself a known entity in the racing world, you can elevate. But if Hailie Deegan is going to be a name you know on Sundays in the future, it will take a perfect combination of many factors.

Hailie Deegan Driving Talent

Let’s first focus on what should be the most important aspect – driver talent. Since moving to the K&N Series in 2018, Deegan has scored three wins to date, which speaks to her ability. While her equipment is good, series like K&N can be an equalizer for someone used to running superior cars in lower events. Even in K&N, everyone in the front of the pack has top-tier equipment, meaning driver talent becomes a major factor. Winning on this level means she can wheel a stock car.

Deegan has been criticized for the way she has won her races – “always passing on the last lap.” While understanding how this is a knock is tough in the first place, it also isn’t by accident

Deegan has been criticized for the way she has won her races – “always passing on the last lap.” While understanding how this is a knock is tough in the first place, it also isn’t by accident. Deegan’s driving coach focused on this technique with her prior to hitting the larger circuits. By making the move on the last lap, and potentially using the bumper to do it, Deegan is assuring her spurned competitor can’t come back to her before the race is over.

While this technique may not make her any friends, it’s effective. And when there is a limited window to keep the spotlight on your driving career, tallying wins is the most important thing a driver can do. Not that it won’t come back at some point – drivers tend to not forget easily, and you often run into the same competitors as you move up.

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Hailie Deegan Funding

Unfortunately, a major factor in today’s racing world is money. If you or a sponsor don’t have it, it’s going to be nearly impossible to make it. Luckily for Deegan, she had a bit of a head-start with her dad being an X-Games gold medalist and having some connections. She also has sponsorship, and has gained more along the way, with Toyota being heavily involved in her development.

Starting out is the toughest thing to do in racing, as local tracks can burn a lot of cash, while also having limited reach. Being able to elevate to a larger spotlight such as the K&N Series is huge for a driver’s career, but the pressure to perform also kicks in immediately. Being in a noticeable series is great, but not if you are being noticed not doing well.

Hailie Deegan Development

That brings us to an area that many drivers and their managers have made errors on in the past – development and moving up. Often, sponsors, fans and backers expect a driver to move up unrealistically fast, which can have devastating effects on the driver’s career.

For a recent example, look no further than truck series driver Natalie Decker. It’s been a rough run for her to say the least, having crashed out of approximately half of her entered events. And when she isn’t scoring a DNF, she’s often spinning out and running near the back in good equipment. She didn’t have nearly enough experience before moving to trucks, and now it’s tough to see Decker moving up anytime soon.

David Gilliland also comes to mind. A top prospect a few years ago, he’s since been criticized by Kyle Busch himself as “needing to do better.”

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Danica Patrick is potentially the most well-known example. Had Patrick stayed in the Xfinity Series for at least another year to gain experience, confidence and respect, it could have made a world of difference. Instead, she’s now out of racing entirely.

While there have been rumors of Deegan moving up to the Truck Series, and Toyota even promoting the idea, Deegan herself seems to be grounded on this topic. She has stated that she’s fine staying in the K&N Series if it will ultimately further her career and longevity in the sport. Given the potential for a KBM Truck offer for at least a few rides, a statement like that proves that she gets it. This isn’t to say that she won’t drive a few races in 2020 for in the trucks, but keeping it to more familiar short tracks where she can succeed will be crucial. MIle-and-a-halfs and larger can eat up an inexperienced driver.

Hailie Deegan Female Factor and Personality

While it’s the lowest factor on the list, the fact that Deegan is a female can’t be discounted in the world of racing. Being female can be a gift and a curse with stock cars. Often (see Danica example), there is a rush to get a popular female in a top ride for the publicity and fan factor. But that isn’t the best reason to fast-track someone to the Cup Series.

It’s also tough for “old school” crew members and others to take females as seriously as they should, which can lead to miscommunication and problems on the track that really aren’t the driver’s fault. Believing that a driver understands the car and can effectively communicate what needs to be done is crucial, and unfortunately, the good old boy culture still exists in racing to some degree, which can make this difficult.

What Deegan has going for her in this category is her knowledge and personality. She does appear to have a good grasp on the handle of the car and how to communicate what she needs. And she isn’t about to be pushed around by male competitors, claiming “if you want to start it, I will finish it.” Her K&N wins are proof of that.

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Hailie Deegan Social Media Factor

Deegan is also young at 17, and naturally a pro on social media. This reach is invaluable for a young driver. She’s likeable and fun on social and tells it like it is. When she makes a pass on the last lap of the race using a bump and run, she’ll be on social that evening further explaining what wasn’t covered on the traditional race coverage.

These kind of moments get shared a lot and create buzz on top of buzz. Deegan is one of the best in recent memory of utilizing social media to her advantage.

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Will Hailie Deegan Make it to Cup?

Given everything discussed, it seems like Deegan has as good a chance as anyone to make it to the top level of racing. She appears to have the ability, has the backing, and the promotion machine is in full throat.

In the end, the only thing that will matter for staying power is performance. Provided she’s given the right amount of time to prepare before entering the truck series, how well she does on this level will be a huge determining factor. The same applies for Xfinty, with time and success dictating the elevation to the next level.

Deegan could be very good for the future of Nascar, so here’s hoping all of the stars align, for her sake and the sport.

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Daytona 500 Postrace Felt Like 2001 – But It Wasn’t

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Dale Earnhardt died on my birthday. 

While it was 19 years ago now, the gravity of that moment in Nascar history has never left me. And the connection continues to haunt every time Daytona – and my day – comes around in February.

It was inconceivable that the man in black could die in a racecar. But it shouldn’t have been. After all, we’d lost Adam Petty, Kenny Irwin and Tony Roper in the previous year alone. But Feb. 18, 2001 hit me differently. 

And it hit Nascar differently.

Out of that tragedy came incredible safety advances and standards. Mandatory head and neck restraints, SAFER barriers, full containment seats, larger cockpits. The list goes on and on. The result? No Nascar driver has died on the track since Earnhardt. 

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That’s probably why Monday night was so tough – the risk of death on the track seemed so far in the past. But immediately as the 2020 Daytona 500 ended, that uneasy 2001 feeling returned around Ryan Newman’s last-lap crash. Emergency crews rushing to the scene, the driver not getting out, an awkward winner’s circle. My mind rushed back to a younger me watching helplessly as Mike Joy and Darrell Waltrip took us off the air on the Fox broadcast with a very unsure sendoff. Something was clearly very wrong.

Even that moment was mirrored, with Jeff Gordon standing in for Waltrip this time, and Joy trying to measure the potential gravity of the situation without alarming viewers too much. When word came on Twitter that screens were up as they were working on getting Newman out of the car to block the fan’s view, my heart sank.

You can see that sinking moment from Corey LaJoie when he found out that Newman was taken directly to the hospital following the last-lap crash. LaJoie’s car hit Newman as he raced toward the finish line with nowhere to go.

Hours went by. Then, the scariest moment of the night for me. Nascar Executive VP Steve O’Donnell came to the microphone for the first announcement on Newman’s incident. It was impossible not to flash back to Mike Helton and the four words that rocked the racing world. 

O’Donnell did give shocking news. But it was an opposite shock from 2001. Newman was in serious condition, but his injuries were not life threatening. Instantly, a weight was lifted from all of us.

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Newman’s full condition is unknown and he likely has a long road to recovery. But he has the chance to recover- he’s here. And we have Nascar and the drivers that push so hard for safety to thank. Ironically, Newman is one of the drivers that is the most outspoken on safety, and may have saved his own life from a past incident at Talladega that created the invention of the “Newman bar” that helps protect the driver’s window in an impact.

While there is a lot of talk about learning from Newman’s incident in terms of car safety, as him simply being alive isn’t “good enough,” this seems somewhat harsh. At the end of the day, it’s racing. Another car literally hit his car square in the driver’s window area at 200 mph and he lived. It was truly an engineering worst case scenario and the product succeeded.

If anything, Superspeedway racing that produces this pack racing is where the magnifying glass should be focused the most. While this type of racing started in the late 80s with restrictor plates to slow the cars down and keep them on the track, that use case seems to have long since become irrelevant. Cars get airborne just as much now as they used to.

Fans love it. But Monday proved how dangerous these races – and the sport in general – can still be.

Will Newman’s incident, while not fatal as in 2001, be the catalyst to the next change in the sport? And will the sanctioning body look at changing the racing itself and not just the equipment?

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Time will tell. But for tonight, we can sleep easier knowing that the safety equipment kept our driver here. And remember the man that started us on that trend in 2001 by sacrificing it all.

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