The Nissan Frontier is Cummins. That is, the long-rumored Nissan Frontier Cummins Diesel is a reality – at least in prototype form. We learned some of the details about this small truck with big power at the Chicago Auto Show Thursday.
Frontier sales were up in 2013, and Nissan is expecting even bigger things for the future – and this Frontier Diesel won’t hurt.
“What if we put a Cummins Diesel engine in a Frontier” – that was the question. And the question was answered with a “Why the Hell Not?” (one of several times they said “hell” to the crowd) according to Nissan execs at the show. While it isn’t confirmed for build, Nissan likely wouldn’t roll this baby out if it weren’t pretty serious about it.
So this is all great. But as long as Nissan was throwing the hell word around, we have to ask. Why the hell did they have to put the crazy red and black graphics on it? And the different colored wheels? I can’t see this doing much for it.
It seemed like that was the common reaction when the sheet was unveiled. Sure, it’s cool. But the graphics look like hell. There’s that word again.